| Firemarks
appeared in 17th century England. Following the Great Fire of London in
1666 a few entrepreneurs established fire insurance companies for English home
and business owners. The insurance companies created their own fire
departments to respond to fires at their clients' properties. To prove
that they were insured, the companies designed marks, usually made of lead, with
their company logos as well as the actual insurance policy number stamped into
the mark. The marks were attractively painted as well as being important
to the well being of the insured property. Soon companies were providing
mutual aid responses at the insured properties of other insurance
companies. By the mid 18th century the insurance company fire departments
responded to all homes and properties, whether insured or not, and getting their
costs covered by law suits or by local government units. Firemarks no
longer served their original purposes, but the colorful plates, by now made of
tin, cast iron and cast lead, were still provided to customers as advertising. |
In
America the first fire insurance companies appeared in the years following the
Revolution. Organized like English companies, the American companies also
issue firemarks as advertising devices. Policy owners nailed them to the
exteriors of their homes and businesses as a sign of responsibility for their
properties and as a warning to arsonists that their expenses would be paid by
insurance companies and that the arsonists would be pursued by the insurance
companies. The insurance companies usually produced very attractive painted
marks of cast iron or tin.
Other
nations copied the trend. Virtually every nation in Europe with insurance
companies had firemarks. Firemarks were in common use until well into the
twentieth century.
Collectors,
usually people in the insurance industry, began collecting marks, and several
organizations produce books, catalogues, and articles on the devices. They
also conduct auctions and swap meets at their meetings.
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